PRIVACY POLICY

Last Updated: May 15, 2026

1. Introduction

Builta LLC ("Company," "Builta," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our website, use our platform, browse startup asset listings, submit inquiries, create an account, communicate with us, request buyer information, purchase a Business Asset, or otherwise interact with Builta.

By accessing or using the Platform, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Platform.

2. Definitions

"Platform" means the Builta website, marketplace, listings, forms, dashboards, services, and related online features.

"Business Asset" means any startup asset, website, domain, application, SaaS product, marketplace, directory, e-commerce store, digital product, source code, brand asset, social media account, documentation, launch plan, or other online business asset listed, offered, or sold by Builta.

"Personal Information" means information that identifies, relates to, describes, or could reasonably be linked to an individual or household.

3. Information We Collect

We may collect information directly from you, automatically through your use of the Platform, and from third-party service providers.

3.1 Information You Provide to Us

We may collect personal information that you voluntarily provide, including:

  • Name
  • Email address
  • Phone number
  • Business name
  • Account login information
  • Buyer inquiry details
  • Budget range
  • Timeline to purchase
  • Startup or Business Asset interest
  • Messages or communications with us
  • Support requests
  • Newsletter or marketing subscription information
  • Billing address
  • Purchase-related information
  • Signed agreements, forms, or transaction documents
  • Any other information you choose to provide

3.2 Buyer Inquiry and Purchase Information

If you submit an inquiry, request buyer information, enter due diligence, or purchase a Business Asset, we may collect information related to that process, including:

  • The Business Asset you are interested in
  • Your buyer type or business background
  • Purchase intent
  • Budget or financing readiness
  • Due diligence requests
  • Communications related to the transaction
  • Signed purchase documents
  • Transfer instructions
  • Account emails needed for transfer
  • Domain, hosting, repository, software, or platform transfer details
  • Escrow, invoice, or payment-related information
  • Post-purchase handoff communications

We use this information to evaluate inquiries, communicate with potential buyers, complete transactions, transfer assets, maintain records, and prevent fraud.

3.3 Payment Information

If you make a purchase, payment information may be collected and processed by third-party payment processors.

Builta does not store full credit card numbers or full payment account details. Payment processors may collect and process payment information according to their own privacy policies and terms.

We may receive limited payment-related information, such as payment status, transaction ID, billing contact details, invoice history, and confirmation of payment.

3.4 Information Automatically Collected

When you visit or use the Platform, we may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Referring website
  • Pages viewed
  • Time spent on pages
  • Click activity
  • Search activity
  • Approximate location based on IP address
  • Usage patterns
  • Error logs
  • Device identifiers
  • Date and time of visit

This information helps us operate the Platform, understand user behavior, improve performance, detect security issues, and improve marketing.

3.5 Cookies and Similar Technologies

We may use cookies, pixels, tags, web beacons, local storage, and similar technologies to:

  • Keep the Platform functioning
  • Remember user preferences
  • Analyze website traffic
  • Understand visitor behavior
  • Improve user experience
  • Measure marketing performance
  • Support advertising or retargeting
  • Detect fraud or security issues

You can usually adjust your browser settings to refuse or remove cookies. However, some features of the Platform may not function properly if cookies are disabled.

4. How We Use Your Information

We may use the information we collect to:

  • Provide, operate, and maintain the Platform
  • Display and manage Business Asset listings
  • Respond to inquiries
  • Evaluate potential buyers
  • Process purchases
  • Complete asset transfers
  • Send transaction-related communications
  • Provide customer support
  • Manage accounts
  • Send updates, newsletters, or marketing communications
  • Improve the Platform and user experience
  • Analyze traffic, usage, and trends
  • Measure advertising and marketing performance
  • Prevent fraud, misuse, unauthorized access, or illegal activity
  • Enforce our Terms of Service and agreements
  • Maintain business, legal, tax, and accounting records
  • Comply with legal obligations
  • Protect the rights, safety, and property of Builta, users, buyers, and others

5. Marketing Communications

If you subscribe to our newsletter, request information, submit an inquiry, or otherwise provide your email address, we may send you marketing communications related to Builta, available Business Assets, new startup listings, updates, offers, and related services.

You may opt out of marketing emails at any time by using the unsubscribe link in the email or contacting us at support@builta.io.

Even if you opt out of marketing communications, we may still send you non-marketing messages related to transactions, purchases, account activity, legal notices, support requests, or asset transfers.

6. Analytics and Advertising Tools

We may use third-party analytics, tracking, and advertising tools to better understand how users interact with the Platform and to improve our marketing.

These tools may collect information such as IP address, device information, browser type, pages visited, links clicked, time spent on the Platform, and other usage data.

These tools may include, but are not limited to:

  • Google Analytics
  • Meta Pixel
  • LinkedIn Insight Tag
  • TikTok Pixel
  • Microsoft Clarity
  • Email marketing platforms
  • Advertising networks
  • Retargeting tools

The specific tools we use may change over time.

7. How We Share Your Information

We do not sell your personal information for money.

We may share your information in the following circumstances:

7.1 Service Providers

We may share information with trusted third-party vendors, contractors, and service providers who help us operate the Platform and business, including:

  • Hosting providers
  • Database providers
  • Payment processors
  • Email service providers
  • Analytics providers
  • Marketing tools
  • Customer support tools
  • Security providers
  • Legal, tax, and accounting professionals
  • Domain registrars
  • Software and infrastructure providers

These providers may only use your information as necessary to provide services to us or as otherwise permitted by law.

7.2 Business Asset Transactions

If you inquire about or purchase a Business Asset, we may use or share information as necessary to complete the transaction, conduct due diligence, prepare documents, transfer assets, coordinate account access, or complete the buyer handoff process.

This may include sharing information with payment processors, escrow providers, attorneys, accountants, domain registrars, hosting providers, software platforms, or other third parties involved in the transaction or transfer.

7.3 Business Transfers

If Builta is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, your information may be transferred or disclosed as part of that transaction.

7.4 Legal Compliance

We may disclose information if required to do so by law, court order, subpoena, legal process, government request, or regulatory requirement.

7.5 Protection of Rights

We may disclose information when we believe it is necessary to:

  • Enforce our Terms of Service or agreements
  • Prevent fraud or abuse
  • Protect the security of the Platform
  • Protect our rights, property, or safety
  • Protect users, buyers, sellers, or the public
  • Investigate suspected illegal activity
  • Respond to disputes or claims

8. Selling or Sharing Personal Information

Builta does not sell personal information for money.

Some privacy laws define "sharing" broadly to include certain advertising, analytics, or retargeting activities. If we use tools that may be considered "sharing" under applicable law, you may contact us at support@builta.io to request more information or opt out where required by law.

9. Third-Party Services and Links

The Platform may contain links to third-party websites, tools, platforms, payment processors, hosting providers, domain registrars, software services, or other external resources.

Builta is not responsible for the privacy practices, security, content, terms, or policies of third-party services. We encourage you to review the privacy policies and terms of any third-party services you use.

10. Data Security

We use reasonable technical, administrative, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

These safeguards may include access controls, secure service providers, authentication measures, encrypted connections where appropriate, and limited access to personal information.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

You are responsible for keeping your account credentials secure and notifying us immediately if you believe your account has been compromised.

11. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

We may retain certain information for business, legal, tax, accounting, fraud prevention, dispute resolution, security, and compliance purposes.

For example, we may retain:

  • Account records while your account remains active
  • Inquiry records for business follow-up and recordkeeping
  • Purchase records for accounting, tax, and legal purposes
  • Agreements, invoices, and transfer communications for dispute prevention and compliance
  • Support communications as needed to resolve issues
  • Marketing records until you unsubscribe or request deletion
  • Security logs for fraud prevention and platform protection

When information is no longer needed, we will delete, anonymize, or securely dispose of it where reasonably possible.

12. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information
  • Request restriction of certain processing
  • Request a copy of your information in a portable format
  • Object to certain processing
  • Opt out of marketing communications
  • Opt out of certain selling or sharing of personal information, where applicable
  • Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at:

support@builta.io

We may need to verify your identity before processing certain requests. We will respond to requests in accordance with applicable law.

Some information may be exempt from deletion or other requests if we need to retain it for legal, tax, accounting, fraud prevention, dispute resolution, security, or contractual purposes.

13. State Privacy Rights

Residents of certain U.S. states, including California, Colorado, Connecticut, Virginia, Utah, and others, may have additional privacy rights under applicable state privacy laws.

These rights may include access, deletion, correction, portability, and the right to opt out of certain data sharing, targeted advertising, or profiling.

To submit a privacy request, contact us at:

support@builta.io

If applicable law requires an appeal process and we deny your request, you may appeal by replying to our response or contacting us again with the subject line "Privacy Appeal."

14. California Privacy Notice

If you are a California resident, you may have additional rights under California privacy laws.

Depending on whether applicable legal thresholds are met, California residents may have the right to:

  • Know what categories of personal information we collect
  • Know the purposes for which we collect personal information
  • Know the categories of third parties with whom information is shared
  • Request access to specific pieces of personal information
  • Request deletion of personal information
  • Request correction of inaccurate information
  • Opt out of the sale or sharing of personal information
  • Not be discriminated against for exercising privacy rights

We do not sell personal information for money.

If we use analytics or advertising tools that may be considered "sharing" under California law, California residents may contact us to request more information or opt out where required by law.

15. Children's Privacy

The Platform is not intended for individuals under the age of 18.

We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a person under 18, we will take reasonable steps to delete that information.

If you believe we may have collected information from or about a person under 18, please contact us at support@builta.io.

16. International Users

Builta is based in the United States.

If you access the Platform from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate.

Data protection laws in the United States or other countries may differ from those in your jurisdiction. By using the Platform or submitting information, you acknowledge that your information may be transferred to and processed in the United States.

17. Do Not Track

Some browsers offer a "Do Not Track" signal. Because there is not currently a uniform industry standard for responding to Do Not Track signals, we may not respond to them.

You can control certain tracking technologies through your browser settings, cookie settings, or third-party opt-out tools.

18. Email and Communication Preferences

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us at support@builta.io.

We may still send you important non-marketing communications related to your account, inquiries, purchases, asset transfers, legal notices, or security issues.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make changes, we will update the "Last Updated" date at the top of this page. If changes are material, we may provide additional notice, such as posting a notice on the Platform or sending an email.

Your continued use of the Platform after an updated Privacy Policy becomes effective means you acknowledge the updated policy.

20. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Builta LLC
Email: support@builta.io
Website: https://builta.io